Alan Hirsch: The Science and Commerce of Smell

March 15, 2007

Why is it that certain odors or scents can bring up such vivid memories of our past? And why is it that specific smells can significantly alter our moods and perceptions – sometimes without us even being aware that this is taking place?

We are very excited to feature an exclusive interview with Dr. Alan Hirsch of the Smell and Taste Research Foundation in Chicago, IL. Dr. Hirsch has been on the forefront of clinical research studying the complex effects that our senses of smell and taste exert over our everyday lives. From impacting eating patterns, to reducing chronic pain, to even affecting the sexual arousal of us and our romantic partners, we are subtly influenced by the scents and odors in our immediate environment.

Join us in this very compelling discussion where Dr. Hirsch details the research he has done in this area and highlights both the commercial and personal value of his findings.