January 10, 2007
The market for video and PC games has accelerated so rapidly within the past few years that this industry has now eclipsed Hollywood in both size and revenue. And with the increasing popularity of Massively Multiplayer Online Role-Playing Games (MMORPGs) like Second Life, these entertainment mediums are attracting audiences of all age groups and demographics.
In this interview with Dr. Scott Rigby of Immersyve, we explore the underlying human motivations that have been driving this commercial phenomenon. Instead of automatically condemning video games as “addictive” or “time wasting,” we take the subject to a much deeper level – and we try to nail down what this really means to businesses in this market space.